Here are six web design trends that will also help make 2021 a bit brighter.
Many old things have been cool again, only to become even more uncool again. Consider mustaches on the handlebars and mom jeans. Irony has a finite lifespan.
Many web design trends utilizing old types haven’t aged well, and retro fonts have seen the same ebb and flow in popularity.
Throwback typography, so, is experiencing a resurgence. We don’t see the same old fonts anymore. Stylization and a dash of artistry but are redefining what vintage fonts can be.
On the page for Spotify’s Carnival promotion, we see this blending of old and new. Instead of feeling stale and cliché, they experiment with conventional bold typefaces to give them a fresh life.
This is an excellent example of taking traditional fonts and giving them a cool, modern twist while preserving legibility.
Parallax scroll animations
For years, parallax scroll effects have been prevalent in web design trends, and we expect to see more nuanced and innovative explorations of what can be done with parallax in 2021.
Remember that too much movement in parallax effects can induce confusion and dizziness in persons with vestibular disorders, as the illusion of depth and movement can create disorientation and dizziness.
Here are some rules that we’re seeing more designers follow. To ensure that parallax is used and without causing harm:
- Don’t let parallax effects detract from crucial information.
- Don’t make it difficult for the user to execute a critical task.
- Keep the number of parallax effects to a bare smallest.
- Keep the amount of parallax movement inside each instance to the least.
- Limiting parallax effects to a restricted part of the screen.
- Providing a way for users to disable parallax effects
Alice Lee’s portfolio site employs parallax effects that respond to mouse position to bring her picture to life. The quantity of movement is limited and limited to the hero’s boundaries. This is a beautiful example of how to use parallax with purpose and limitations.
Horizontal scroll, considered a web design trend no-no, is making a comeback.
More and more site designers are experimenting with horizontal scrolling. Those that do it best deviate from the norm not for the sake of being unique but as a practical approach to reveal secondary information, such as in an image gallery. To use horizontal scroll in 2021, designers will keep the following in mind:
- Allow various means to browse, such as arrow buttons with clear labels, rather than forcing users to scroll across horizontal content.
- Use obvious visual cues to show where horizontal scrolling is used in the content, and don’t disguise these indicators behind hovers.
- Consider what content would enjoy a horizontal scroll – a photo gallery is a fantastic example since a horizontal scroll would show readers a tiny preview and give them the option to view more or continue scrolling down the page.
- For text that needs to be read avoid needing horizontal scrolling.
We used a modest amount of horizontal scroll on our Designer feature page to zoom in on a large image and show more relevant elements of the image at a larger scale to complement the relevant material.
On the Memento Design Studio home page, a clear cue next to the significant button also acts as a link, guiding you over to the featured works when you click it. The scrolling is smooth and quick, allowing the featured photographs to stand out.
McBride Design uses horizontal scrolling to display large photographs of their work without taking up too much room on the page. They also have a clear signal in the bottom right corner that indicates the page will scroll.
3D visuals everywhere
With the introduction of higher-resolution screens, 3D design has progressed beyond Geocities’ blocky and beveled edges. High-quality 3D images have been woven into web design trends. Rather than being distracting, they enhance the entire user experience.
Sennep, a creative agency, uses 3D components across its website to add depth. There’s a good sense of cohesion among the design elements here. This is an excellent illustration of how 3D can have a more impact on more simple layouts.
3D elements give any website a sense of originality and richness.
Multimedia web experiences and web design trends are cropping up everywhere now that most consumers have access to better internet speeds. A rich user experience is created by combining graphics, text, video, and audio.
In 2021, successful web design trends will combine restrictions and multimedia experiences by professional ghostwriters:
- When integrating motion and audio, keep things simple. For persons with cognitive problems, having too much going on might be distracting or stressful.
- Make strategic use of various media types to increase content accessibility.
- For all pre-recorded multimedia, include closed captions and transcripts.
- Include alt text for photos and longer descriptive text with complicated images.
- Make sure all text is written in HTML rather than being rendered inside pictures.
- Instead of auto playing video or motion material, give the user an explicit “play” button to play and pause the content.
It is a responsibility to handle a multitude of variables while using multimedia and accessible. More video accessibility materials can be found here.
Nicolas Errera’s website has playback options for a lovely background video that starts playing when you click it and can also be paused. It also has a subtle animation that shows how far you are into the video.
Multimedia experiences can be used in a variety of settings. A screenshot from Black Yearbook is shown in the example below. Adrain Bereal and his pals created this crowdfunded book to depict what it’s like to be an African American kid in a white school.
On all videos, all playback controls are displayed. At the start of the design, shot cinematography jumps from one scene to the next with a hypnotic soundtrack playing in the background, evoking the sensation of a movie trailer.
This introduction has a passion for it that makes you want to learn more about the book and its movement.
We’ll round out this list of multimedia examples with MSCHF, the infamous firm behind several viral web-based drops, for something out of the norm.
MSF’s avant-garde style straddles the border between brutalism and absurdism, combining stark typography, SMS text messages, and other features in an almost absurdist web design trend.
Augmented reality (AR) experiences
Let’s not forget about all the fantastic immersive experiences employing augmented reality in multimedia encounters (AR). AR now encompasses more than searching for Pokémon on your iPhone or Android device. New technologies such as the WebXR API and Wayfair Technologies’ software have made this world accessible to everyone.
For this “Build & Price a Jeep” page, Jeep uses augmented reality. For individuals who despise going inside vehicle showrooms, this is a pleasant and stress-free experience.
More e-commerce and retail websites use augmented reality to help market their items and empower potential customers during the purchasing process.