Search Engine Optimization Techniques For Bing
If you want to achieve a strong online presence, you shouldn’t ignore Microsoft’s MSN search engine. At present, MSN is the only real search engine left for the average web user to utilize. If you use Google already, you may notice that the results aren’t as relevant to what you search for. This is exactly what Google wants; and since it has become the primary source for most web users to find what they want, succeeding in the search engine war could be difficult. This is why Microsoft and Google are working so hard to improve the search engine results and to keep one another in the loop.
Google’s Update History
Google has been making search engine changes for some time now, though it wasn’t until recently that the changes were given full credit. The March 2011 credit for the Penguin and Panda updates was Neilsen’s Penguin and Panda Update, though just naming these updates was really enough to send both companies into a virtual tailspin.
Microsoft was clearly hoping to take the credit for solving the issues Google was having and were seemingly preparing to change the way the software determines its search results. Unfortunately, Google couldn’t wait until the last minute and had to act fast. The Penguin and Panda updates had already started and before Google could take the Search Engine Optimization credit, Google was already completing its algorithm overhaul.
What Was The Google Penguin And Panda Update?
The algorithm overhaul was meant to hurt black-hat Search Engine Optimization marketing companies, but it also affected legitimate methods of getting traffic to a website. If you’re wondering what Google was trying to do by redesigning its search engine and changing the way it ranks websites, here are some of the problems it encountered.
Firstly, some websites and pages that previously operated without any Search Engine Optimization were put onto a penalized list. If your site wasn’t optimized before, did not get properly checked over, and did not fall into the criteria presented by Google when charisma was kicked out, you may have been hit with a penalty.
Another change was that page rank was now determined by links. This was certainly helpful and certainly something that Google could afford to fix. Without page rank, it’s difficult to determine exactly how many people are linking to a website, so there’s no point in paying for it.
Perhaps one of the most Towards things that Google has ever changed on the way to Panda and Penguin improvements, it introduced a link-based system. The basis of this was the good of links, but several webmasters contend that it buried so many low-quality links around the web that it gave no value to the search engine results.
What About The Link-less?
But there is such a thing as becoming thing of the past, and many websites were affected regardless of whether they were using Search Engine Optimization or not. The algorithm tweak did not weigh in SEO firms or SEO services firms as heavily as it did other Internet marketing elements. Internet marketing includes so many different elements that it’s very likely other elements were used to penalize sites other than SEO.
Even if it was only part of the algorithm that was scoped back, certainly the emphasis was shifted toward the content of a site. Affordable large-scale content farms were still in the doldrums until Google stopped paying attention to what was posted. While some large-scale content farms Letters, it took a while for those farms to bounce back onto the radar of the search engines. cheaper large-scale text farms were simply ineffective and profitable before Google acted. While it’s too early to tell what will dominate the Search Engine Optimization scene in 2013, it’s safe to say that social media and the locally targeted search will be more important than ever.
When it comes to ways that you can use to push your site to the top, you can do a backlink check and find out how many backlinks Google recognizes from that site. You should also take note if any links on that site go to other sites that are linking to that site. It’s also wise to keep an eye on top-rated SEO blogs and see if they carry opinions or information from established writers.
Google has become the trusted search engine, but it still has a long way to go. If you ignore Google and your competitors, you’re just going to lose business and importance. Hire professionals for your SEO campaign, or at least take some advice from reputable online sources about which search engine optimization strategies would be best for your needs.
Now that you’re aware of the current state of SEO in 2013, you might want to the tournament it for your company!