An eCommerce store is the main driver of retail growth for any business. The rapid growth of digital commerce over the past decade has also created several challenges related to eCommerce. Ecommerce is expected to account for 17 percent of the industry by the end of 2022. With this growing size and demand for online business, rolling the wave of digital commerce is no easy feat.
The majority of buyers, nearly 81%, begin their journey with online searches, and 71% of customers say a fast and highly responsive online market is essential for a pleasurable shopping experience.
The panelists highlighted five eCommerce challenges currently posing challenges for online sellers and suggested solutions to overcome these barriers.
Almost everyone, including the seniors in your community, is improving their online shopping knowledge in an effort to adapt to the new reality which means more people will use their smartphones to buy products that they will need.
To build an eCommerce shopping experience that incorporates best UX best practices such as:
- Mobile responsiveness
- Smooth accessibility for all customers across all devices
- Deliberate customer experience journey mapping
Earning the confidence of visitors for the first time remains a major challenge for eCommerce companies.
Many factors contribute towards building trust. Thanks to the credible design, seamless navigation, enterprise-level security, transparent product information, reviews, and more.
However, a critical factor that allows companies to bridge much of the gap in the first impression is their ranking on search engines. If you rank higher than your competitors in search results, this is a strong indicator that your website is a trustworthy Magento 2 marketplace extension with returning and happy customers.
While the main goal is to sell, retain or sell customers, you will need to engage your website visitors on a deep and personal level.
By using the right marketing automation tool, you can create a customer database that constantly evolves according to their actions and behavior on your website.
Your ability to engage customers and website visitors is not limited to emails, you can reach out to them via tweets, SMS, or even through targeted objects and flash marketing promotions tailored to their needs and based on their specific behavior.
Multichannel Shopping Experience
People consume content on various channels and platforms, and they are more likely to come across your (or your competitors) content somewhere that is not your website.
They might be looking for something related to your business on Google, or it might appear as a referral by a virtual wizard-like Siri. They may find your product or company in a social media message shared with a friend.
It is vital that your brand is present and engages potential customers wherever they are in a way that is relevant to the channel.
In more technical terms, your eCommerce site will never thrive without a certain stack of technologies, tools, and solutions that are viewed as strategic assets critical to your business growth goals.
Confidentiality and data security is a hot topic today, and more relevant to fearful online shoppers reluctant to share their personal information online. Even if you are as seamless as possible and compliant when it comes to online shopping better practices it’s all for nothing if you don’t display a commitment to the security of your website visitors.
Be sure to purchase the required SSL certificate, comply with GDPR policies and display the correct safety badge on your order page.
Reaching The Right Customer
Opportunities for e-commerce companies go beyond borders, particularly if you are an original brand or selling a niche product.
Although it is always recommended to locate your business operations, this does not mean that you should stick to your neighborhood, city, or even immediate country. Locate potential customers looking for your niche or original products by following the behavior of all visitors to your website.
Learn why and how they ended up on your eCommerce website, what products sparked their interest, and the challenges they faced while browsing your website.
Use all that information in each CX to personalize your website. Did you know that according to recent studies, 92% of shoppers prefer to shop in their local currency and 75% of shoppers want to use their native language?
Choosing The Right Tech
Some online retailers face unnecessary and costly problems as a result of them not invested in the right technology. Retailers who want to achieve growth must have a good technological foundation. They need to choose the right basket solution, inventory management software, marketing automation software, e-mail software, CRM systems, analytics, and more.
The headless architecture splits the “back end” (the part that contains all the content and information) and the “front end” (the part that customers see) and uses APIs to transfer information to a separately developed Web site or any other channel that customers use to access and buy products.
Faster To Market
At any time, a disruptive trend or technology may force you to redesign your business model or user experience. As a retailer, you need to invest in a flexible and agile IT infrastructure that allows you to quickly update, upgrade and integrate the necessary technologies.
You will need an ecommerce website development company in India that will allow you to adapt quickly and launch your digital experiences, campaigns, websites, and content faster than your competitors without having to rebuild or redesign your tech stack from scratch.